Hewlett Packard, a.k.a. HP is one of the oldest brands in Information Technology business and is respected for being one of the most innovative business empires in technological landscape. They are getting into every emerging facet of technology, whether it’s laptops, Netbooks, PDAs, smartphones or tablets, you can see a prominent player in the name of HP, producing cutting edge hardware for satisfying the growing market demand.

But along with all the accomplishments that HP has made in the past decade, one important area where HP is seriously lagging behind is its monopolized Print business. And it’s not HP’s competitors(Canon, Lexmark…) which are hurting the revenue stream of HP’s established print business but there’s a different sort of threat for them. It’s the Next Generation digital devices that are making Paper printing worthless.

With the advent of smartphones, e-readers and tablet devices, people are getting more adapted to reading content over the screen. Less people are looking interested in printing every single document they want to read as the comfort zone is slowly drifting to Wireless digital devices from Paper reading.

Dying business of Newspaper & Magazine industry is one big indicator. That’s probably the reason why media entities like WSJ and NYTimes have launched their iPhone and iPad apps, to keep serving their content to current generation of consumers.

Apart from the changing preferences of our generation when it comes to consuming content, there’s another reason why Printing is no more a desired thing for many of us. The reason is the incapability of most of the upcoming devices to start printing right away.

Majority of printers that HP builds today require printer specific drivers, wired connectivity, etc as the mandatory condition, which simply turns off anyone interested in taking a quick print from his smartphone or tablet, as all of them are wireless devices and don’t have printer drivers installed on their sleek machines.

All of this is hampering HP’s print business revenues to a great extent. Solution ?

HP has found a reliable companion, which will make things better than what they are now. Google and Google Cloud Print to be more specific.

As Chrome OS team announced earlier about Google Cloud Print, a cloud based service to execute printing jobs from any device (Desktop, phone or browser), without any need of printer drivers, it recently updated about the progress on Google Cloud Print service and also highlighted HP’s launch of full suite of cloud-aware printers ranging from $99 consumer printers to business-oriented printers.

As Google describes, Google Cloud Print can print from any printer, be it a legacy printer or upcoming Cloud aware printers but Google strongly recommends Cloud aware printers as they will give the best experience to the users. And supporting Google’s vision, HP has finally come up with affordable ‘Cloud aware’ printers.

Google employees have started internal testing of ‘Google Cloud Print’ service employing HP’s cloud aware printers and it seems that the goods(Chrome OS) are most likely to be delivered on time(this fall), as committed.

As more and more people are spending substantial time on Internet and more likely from their wireless devices(smartphones, tablets), if all of us become able to start printing right from our smartphones and tablet devices, HP will have far less problems to deal with, to keep its print business revenues flowing.